Most concept vehicles are largely created because the automaker wants to promote something for future production vehicles. That formula has been tried and tested so many years that it’s become normal for people like us to expect them. Such is the case with Audi’s new E-Tron Sportback Concept, which is actually promoting a lot of things, not the least of which is the company’s overarching electric crossover agenda. But there is one aspect about the E-Tron Sportback Concept that Audi really wants us to pay attention to. It’s the LED lights, and for what they’re all worth, there are a lot of them.
Audi hasn’t said exactly how many light emitting diodes the concept has at its disposal, but the front bumper alone has around 250 LEDs that extend from one end of the bumper to the other. More LEDs are located on either side of the grille, including Audi’s actual four rings logo. Yes, the Audi logo is made from LEDs, and that’s not even counting the number of LEDs that have been packed on both the headlights and taillights.
According to Audi, the LEDs were added to the concept to showcase different lighting patterns that we may or may not see in future production models. These patterns work to communicate with other cars on the road, which itself is a novelty that could find its way on a production model of the coupe-crossover concept should it get that far.
The smart money is to wait and see how the technology evolves from here on out. These many LEDs may look good on a concept, but the costs of packing all of them on a production model could determine whether they’re feasible or not. Make no mistake though, the visual appeal of all these lights on a concept is evident; the only question is whether Audi deems them reasonable enough to become fixtures – no pun intended – on its future models.